February to July 2019
Look mom - no look
UX/UI design concept
@ Lifetouch agency, Parma
Look mom - no look
UX/UI design concept
@ Lifetouch agency, Parma
The brief
During my experience as UX/UI designer at Lifetouch I worked as lone designer on the concept for a super-car infotainment system.
The final work is NDA protected; as such, I can present a more "dry" solution.
The main limit (imposed by the client) was to present a fully digital solution, no analogic interaction, in line with the high-level market segment.
During my experience as UX/UI designer at Lifetouch I worked as lone designer on the concept for a super-car infotainment system.
The final work is NDA protected; as such, I can present a more "dry" solution.
The main limit (imposed by the client) was to present a fully digital solution, no analogic interaction, in line with the high-level market segment.
User, context, research
I embraced the requests from the client, experimenting with mobile-like interactions to exploit the possibilities of a touchscreen.
At the same time I positioned myself against the rising trend of giant screens with thousands of features open at once a trend in luxury cars, to avoid cognitive overload and distraction. Hopefully, the result is a safer infotainment system and a more fulfilling driving experience.
I embraced the requests from the client, experimenting with mobile-like interactions to exploit the possibilities of a touchscreen.
At the same time I positioned myself against the rising trend of giant screens with thousands of features open at once a trend in luxury cars, to avoid cognitive overload and distraction. Hopefully, the result is a safer infotainment system and a more fulfilling driving experience.
The concept & David Hasselhoff
My main goal with the concept is to propose a solution in which having less on the screen is not felt as a renounce - I remind you it’s a supercar. On the contrary, less options on the screen mean a more captivating driving experience and greater connection with the car and the road.
My main goal with the concept is to propose a solution in which having less on the screen is not felt as a renounce - I remind you it’s a supercar. On the contrary, less options on the screen mean a more captivating driving experience and greater connection with the car and the road.
The information architecture has to allow a less crowded menu - with all the options split around the 4 corners. The features of the phone and of he car are then considered on the same level, as the two devices blend one into the other: calls and messages of course, but also music and navigator.
With a layered information architecture, the gestures are limited and easy to learn, to be repeat without looking at the screen, allowing for a more automatic and less distracting interaction.
With a layered information architecture, the gestures are limited and easy to learn, to be repeat without looking at the screen, allowing for a more automatic and less distracting interaction.
At Lifetouch
As secondary responsibilities, at Lifetouch I also took care of graphic, presentation design and video-editing projects.
I had the luck to work with a diverse team of passionated engineers and designers. I developed digital prototyping and research skills, together with some highly valued soft skills. I learnt to deal with the complexity of working on several projects at the same time, often for and with a mix of internal and external collaborators.
As secondary responsibilities, at Lifetouch I also took care of graphic, presentation design and video-editing projects.
I had the luck to work with a diverse team of passionated engineers and designers. I developed digital prototyping and research skills, together with some highly valued soft skills. I learnt to deal with the complexity of working on several projects at the same time, often for and with a mix of internal and external collaborators.
More like this ...
... than like this
And like in "Supercar", the dream is an instinctive communication between the car and the driver, not watching Netflix while driving.
The "Look mom - no look" concept is based on three pillars:
> The use of gestures to make automatic recurring operations, reducing
the eye-on-the-screen time and enhancing the "Hasselhoff sensation";
> The menu's domains can always be reached and interacted with, to lower the amount of clicks;
> The menu position aims to exploit spatial memory to make it immediatly easy to remember and easy to reach without looking at it.
The "Look mom - no look" concept is based on three pillars:
> The use of gestures to make automatic recurring operations, reducing
the eye-on-the-screen time and enhancing the "Hasselhoff sensation";
> The menu's domains can always be reached and interacted with, to lower the amount of clicks;
> The menu position aims to exploit spatial memory to make it immediatly easy to remember and easy to reach without looking at it.
1 finger touch for the regular in-domain commands
3 fingers or more: volume controls.
Dedicated gesture, to override whatever is happening
on the screen.
Dedicated gesture, to override whatever is happening
on the screen.
2 finger swipe: open a domain.
Easy to memorize the function for each corner of the screen, and then it becomes an automatic no-look move.
Easy to memorize the function for each corner of the screen, and then it becomes an automatic no-look move.
2 finger double-tap: vocal assistant.
Dedicated gesture, to override whatever is happening
on the screen.
Dedicated gesture, to override whatever is happening
on the screen.
The foundation of this project was:
A in-car infotainment system which, through instinctive, mobile-like interaction allows the driver to keep the eyes on the road and achieve a greater connection with his/her vehicle -> “look mom - no-look”.
Research and analysys of:
State of the art - commercial and concept cars
Data analysis of the use of the infotainment system, from the client
Inspirational research (from videogames, to phone apps, to sci-fi movies)
Journey mapping
State of the art - commercial and concept cars
Data analysis of the use of the infotainment system, from the client
Inspirational research (from videogames, to phone apps, to sci-fi movies)
Journey mapping
