Updated: June 2025

as professional, volunteer, occasionally as mentor. Definitely a generalist more than a specialist.

Currently I am:

Service & UX designer
in Accenture's Center of Excellence in AI and GenAI, Modena

Volunteering designer across organizations

Mentor in the Interaction Design Master's at the Estonian Academy of Arts

Growing veggies in my garden




Open my portfolio from desktop to read more in detail, or even better, write me at ducducfr@hotmail.it

I am a generalist more than a specialist.
Asking questions, a bit of skepticism, and a bit of idealism is what makes me a (I think) good designer.

I often took care of all of the design package: research, UX, UI, support onf the implementation, and occasionally product ownership and support to the user adoption. activities.

A cool project I worked on in here:
The re-design of the internal communication and organization platform (intranet) for Iren, a multi-utility group made of tens of smaller companies, with around 10.000 total employees.

Why was it cool to work on this
We had to design for both the back-end users (editorial and communication team) and the end-users (the employees), which posed a double challenge. Both user groups are highly varied: engineers, technicians, field workers, ..

What did I do

• Co-design sessions with the client
• User research and benchmark evaluation
• UX design (Information Architecture and structure of the platform, wireframing, user flows, microcopy)
• Collaborated with the UI designer process in building the design system
• Building and maintaining the digital prototype
• User testing
• Writing the front-end functional documents
• Educational activities for the internal editorial team to support the adoption

I worked as Service designer, mainly focusing on user research and workshop facilitation activities.

A cool project I worked on here
I designed and carried out as facilitator a series of online workshops for professionals working for eastern-Europe municipalities, funded by the NGO GIZ. Our goal was to help the participants analyze and reflect on the current state of digitalization of their services; their goals regarding it; inject notions of user-centeredness and user research; support them in defining a reachable starting point for each of their specific challenges.

Why was it cool to work on this
Cultural, background and language barriers made it challenging to obtain a spontaneous and lively discussion, together with the fact that participating cities had very different goals and needs.

What did I do

• Design of the workshops (the concept, structure, the activities, to the realization of digital board we used)
• Research and analysis of the case studies
• Carry out the workshops as facilitator - online, handling between 5-10 participants each time
• Mapping theresults and writing the research report for GIZ - the client.

With my former Master's colleague (and close friend) Valentina Dzhekanovich, we take care of the start-of-the-year workshop for the Interaction Design Master's.
Our topics are chosen from the gaps we perceived between the academia teachings, and skills we found crucial to be effective on the job

Usual topics:

• Talking design with everyone: learning to communicate about our discipline with anybody and in any context, to be able to collaborate with anybody and in any context
• Design everywhere & everything: Mindset and tools to find opportunities to bring value through designer's skills in any field through varied mediums - not only apps and AI chatbots

What's next
While this gig is now a recurring one; we also have collaborated with other universities individually. We plan to expand out network of academic collaboration, and ideally go further design academia, in contexts such as social services studies and youth centers.

I have crafted for myself, together with the volunteers at Camminare Insieme (on the left, my main collaborators), a volunteering role as a designer - using skills and activities from Service and UX design.

The association
Camminare Insieme is a free clinic based in Torino, offering medical and dental services, education around health topic and social support to anybody unable to access the national sanitary system.

What do I do
I used Human-Centered methods and a service design approach to:

• ease the internal bureaucracy and workflows: redesigning documents, challenging the process, ..
• help the ongoing digitalization process of the association's internal workflow
• help designing and writing a more efficient and usable knowledge base for new or current volunteers

What now
As my time in Torino is finished, I'm supporting the implementation of some ideas form afar, while loking for new volunteering challenges!

Here's a synthesis of my main experiences:

?

I have a wide range of responsibilities as designer on innovative projects based in AI, GenAI and Dat a Science. I act as the middle ground between the tech (complex and hard to understand), the users, the business.

Main activities:

• Creation and facilitation of workshops: discovery workshops, scenario definition, problems and opportunities definition and prioritization

• User research and analysis/mapping of the insights

• Assessment of the data: mapping and making sense of them, to understand what's feasible + facilitating the collaboration with the client's data/IT teams

• Design of everything concerning the solution, in an iterative co-design path with users, stakeholders, and tech colleagues - which can be a service blueprint/user journeys to-be to a digital prototype

• Production of technical and implementation documents

+ I also took on myself to organize volunteering opportunities for my colleagues and me in the Modena office